When we talk to our clients about producing thought leadership stuff, the reaction is always ‘sure, that’s something we know we should be doing but we don’t have time’. It’s true, establishing and maintaining a position as a thought leader is a resource-intensive activity, but one that in some cases
As the director of an SME, I think I have a pretty good insight into the challenges of effectively running social media for it. And I run a social media company! Even those of us that are in the industry don’t always get things right, or capitalise on opportunities as
Struggling to find the time for your marketing and social media jobs? Thinking of hiring someone in to lend a hand? There are three options most businesses will consider; hiring an in-house expert, using a freelancer or an agency. But how do you decide what’s the right option for you?
For this week’s blog, I wanted to focus on an aspect of online marketing that is on an upward trajectory. Personalised marketing. There seems to be a lot of rubbish out there on the web about how it’s the ‘new buzzword for 2018’, how it’ll drive your sales by 1000%
Our last few blogs have tackled some of the basics of social media marketing. We’ve been focusing on what SMEs of both B2B and B2C can do to get established and maintain a presence. We now want to move onto some of the more advanced stuff. The type of stuff
Like anything in business, social media marketing is full of pitfalls that are too easy to make. The stakes are high because a wrong move can alienate loyal customers and clients. This doesn’t necessarily mean one high publicity faux pas like the Dove ad last year – people pick up